For developers and owners of campgrounds, resort parks, and communities, Clayton Park Models is a line of luxury park model homes constructed by one of the most trusted names in home building. Each floor plan is designed to attract people seeking adventure away from big living. Every model is high quality, design driven, and supported with superior customer service.
The goal of this logo was to utilize the clean, single weight treatment seen across many of Clayton’s materials and brand by creating a line art home that resembles the Park Models that are being manufactured. This is done by showing the gable window and front porch seen on most Park Models homes. The logo also needed to reference both land and water as these homes can be seen lakeside or oceanside, but also in more secluded wooded or camping areas. This is done by showing the tree beside the house as well as the waves along the bottom of the logo.
Served as the lead designer on the Visualink Creative team to design and develop the Clayton Park Models brand & logo as well as product launch materials such as shirts, brochures, single sheets, show sheets, hats, and standing signs.