Kaleidoscope
The goal of this project was to choose a museum and give them a new logo and system of branding based upon an original concept that mirrors the values and purpose of said museum.
Kaleidoscope, a children's museum sponsored by Crayola in Kansas City, encourages children to use their knowledge of art and creativity to express their original ideas and special skills while promoting inclusion, diversity, happiness, and by nourishing their imaginations. While visiting Kaleidoscope, kids will be immersed in an energized, bright, and hands-on environment as they cultivate relationships with other children and with their creative side.
For this logo redesign, I used the fact that Kaleidoscope is sponsored by Crayola to include a shape of a crayon in the logo itself. I also played off of the look of a children's drawing by using color blocks of primary colors that do not fit perfectly into the line drawing. For this ad campaign, the essence of Kaleidoscope is displayed by showing a boring, white canvas outside of the Kaleidoscope walls. As the words enter the bright space, things become vibrant and colorful. The primary message behind this campaign lets children know that they are welcomed in Kaleidoscope, no matter what.
Served as the sole designer on this project at Auburn University.
Logo Development Process
