Out of the Blue
Out of the Blue is a quilting pattern design business that provides paper and digital quilting patterns to wholesale and retail markets. Out of the Blue creates complex-looking designs using fast, simple techniques that can be practiced by quilters of all levels.
The goal was to create a logo that utilized both a logo mark and logo type that modernizes the traditional practice of quilting, while still remaining humble and friendly. The client wanted to use as many colors as possible to best reflect the many patterns and colors used in quilting. In the center of the radial design, there is a blue square with a smaller square removed from the center. This negative space is a reference to the term, “negative space”, used often in quilting, but is also a reference to the name, “Out of the Blue”, as a small shape has literally been taken out of the blue square.
Served as the sole designer on this brand & logo development project.
